Last Updated: February 14, 2025
Let’s Make Asset (“we,” “us,” or “our”) operates https://letsmakeasset.com (the “Website”), a blog focused on credit cards, loans, and personal finance. This Privacy Policy explains how we collect, use, disclose, and protect your information. By using our Service, you consent to the practices described below.
1. Interpretation & Definitions
Terms capitalized in this policy align with definitions in our Terms and Conditions. Key additions:
- CCPA/CPRA: California Consumer Privacy Act (as amended by the CPRA).
- GDPR: General Data Protection Regulation (EU 2016/679).
- Google Tools: Includes Google Analytics, Google AdSense, and Google Places.
2. Data We Collect
2.1 Personal Data
Voluntarily provided when you:
- Subscribe to newsletters.
- Comment on articles.
- Contact us via forms or email.
- Register using Third-Party Social Media (e.g., Google, Facebook).
Includes:
- Name, email, phone number, address.
- Social media profile data (if linked).
- Financial preferences (e.g., loan types of interest).
2.2 Usage Data
Automatically collected via:
- Google Analytics: Tracks pages visited, session duration, device type, and geographic location.
- Cookies: For details, see our Cookie Policy.
- Log Files: IP address, browser type, referral URLs.
2.3 Location Data
- Google Places: If you use location-based features (e.g., finding local bank branches), we collect city/state data (no precise GPS).
3. How We Use Your Data
| Purpose | Legal Basis (GDPR) |
|---|---|
| Send newsletters (opt-in only) | Consent |
| Respond to inquiries | Contractual necessity |
| Improve content via analytics | Legitimate interest |
| Show personalized ads | Consent (non-essential cookies) |
| Comply with legal obligations | Legal requirement |
3.1 Email Communications
- You opt-in to receive emails about credit card offers, financial tips, or blog updates.
- Opt-out: Click “Unsubscribe” in emails or email us at [email protected].
3.2 Advertising
- Google AdSense: Displays ads based on your browsing history.
- Affiliate Links: Cookies track referrals to credit card/loan providers.
4. Data Sharing & Third Parties
We share data with:
- Service Providers:
- Google Analytics: Processes Usage Data.
- Email Marketing Tools (e.g., Mailchimp): Manages newsletters.
- Advertisers: Non-personal data for ad targeting.
- Legal Authorities: If required by law (e.g., court orders).
We do NOT sell your Personal Data but comply with CCPA’s broad definition of “sale” for ad disclosures.
5. International Data Transfers
- Data may be processed outside India, including in the U.S. and EU.
- We ensure safeguards (e.g., GDPR Standard Contractual Clauses) for cross-border transfers.
6. Your Rights
6.1 GDPR (EU/UK Users)
- Access/Portability: Request a copy of your data.
- Rectification: Correct inaccurate data.
- Erasure: Delete your data (exceptions apply).
- Restrict/Object: Limit processing or opt out of marketing.
Submit requests via Contact Form. We respond within 30 days.
7. Data Retention
- Personal Data: Retained until you unsubscribe, request deletion, or for 3 years (whichever is sooner).
- Usage Data: Aggregated/anonymized after 24 months.
8. Security Measures
- SSL encryption for data transmission.
- Regular security audits of third-party vendors.
- Limited employee access to Personal Data.
Note: No system is 100% secure. Report breaches to [email protected].
9. Children’s Privacy
- We do not target or collect data from users under 13.
- Parents/guardians may email us to delete unintentionally collected data.
10. Updates to This Policy
- Changes posted on this page with a revised “Last Updated” date.
- Material changes (e.g., new data uses) notified via email.
11. Contact Us
For GDPR/CCPA requests or questions:
- Email: [email protected]
- Address: Sudama Nagar, Indore , Madhya Pradesh, India]
12. Google DoubleClick DART Cookie
Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads
13. Our Advertising Partners
Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.