Last Updated: February 14, 2025
Let’s Make Asset (“we,” “us,” or “our”) uses cookies and similar technologies to enhance your experience on https://letsmakeasset.com (the “Website”). This policy explains what cookies are, how we use them, and your choices regarding their use.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They help:
- 🛠️ Remember preferences (e.g., language settings).
- 📈 Analyze traffic (e.g., popular articles).
- 💼 Support affiliate partnerships (e.g., track referral clicks).
2. Types of Cookies We Use
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Necessary | Essential for website functionality (e.g., login security). | Session cookies, CSRF tokens | Session |
| Analytics | Track user behavior to improve content (e.g., Google Analytics). | _ga, _gid | 2 years |
| Functional | Remember preferences (e.g., dark mode, newsletter opt-ins). | wp-settings, comment_author | 1 year |
| Advertising | Serve personalized ads (e.g., Google AdSense). | _gcl_au, IDE | 90 days |
| Affiliate | Track referrals to credit card/loan providers for commissions. | awin1, rakuten | 30-60 days |
3. How We Use Cookies
- Improve User Experience: Customize content based on location or device.
- Analyze Performance: Identify popular articles (e.g., “Best Travel Credit Cards”).
- Monetization: Display ads for financial products relevant to your interests.
- Affiliate Tracking: Ensure proper commission tracking for partnered brands.
4. Third-Party Cookies
We partner with services that may place cookies:
- Google Analytics: Tracks page views and bounce rates.
- Google AdSense: Personalizes ads based on browsing history.
- Affiliate Networks (e.g., Amazon Associates, BankBazaar): Track referral clicks.
- Social Media (e.g., Facebook Pixel): Retarget users with relevant content.
Note: We do not control third-party cookies. Review their policies directly.
5. Your Cookie Choices
5.1 Browser Settings
Most browsers allow you to:
- 🚫 Block all cookies (may break site functionality).
- ⚙️ Delete cookies manually (via browser history).
- 🔔 Warn before accepting cookies.
Guides:
5.2 Consent Management
- Accept/Reject Cookies: Use our cookie consent banner when you first visit the site.
- Update Preferences: Click the 🍪 icon in the website footer.
6. Data Retention
Cookies are stored for:
- Session Cookies: Until you close the browser.
- Persistent Cookies: Up to 2 years (e.g., Google Analytics).
8. Policy Updates
We update this policy to reflect changes in:
- New cookie technologies.
- Legal requirements (e.g., India’s DPDP Act 2023).
Notification: Major changes are announced via email (for subscribers) or a website banner.
9. Contact Us
For cookie-related inquiries:
- Email: [email protected]
- Contact Us page: https://letsmakeasset.com/contact-us/